Attracting a steady stream of ideal clients is the desire of any business coach, yet this is easier said than done. There are so many marketing gurus spouting conflicting advice, it’s difficult to sift through it all to get to the strategies that are most effective. One foundational principle can serve as a great starting point. Prospects need to get to know, like and trust you. This happens with ease when you focus on delivering value, communicating why clients should choose you and collaborating with others. Let’s dig into five powerful ways to stand out and build relationships that bring you revenue.
Use Generosity Marketing
It may seem counterintuitive but the more you give away, within reason, the more likely you are to get clients. If you want to be generous with your skills and knowledge, there are numerous opportunities available to you to help as many people as you want. Can you think of groups or organizations you can speak to for free?
You can also deliver a webinar or masterclass, leaving time to answer questions from your audience. The more value you give, the more credible you seem to your prospects. Think of a topic related to your paid offering that your target market is keenly interested in. Virtual talks eliminate the expenses of traveling to give an in-person talk and right now there are tons of virtual stages available to you.
The Best Branding Tips You’ll Ever Hear
Do you know your brand intimately? Here’s the test:
- You have developed a vivid persona of your ideal client
- You are clear on how you can do help them specifically
- You can confidently articulate why they should choose you
These three must-haves should drive everything you communicate on your website, on social media and in all your promotional materials. Your value proposition should be authentic and easy to identify across all your touch points with prospects.
Nurture, Don’t Neglect
Most coaches hate writing. Others prefer to write their own content yet they can’t seem to find the time to do it consistently. Prospects have taken the time and effort to opt into your email list or follow you on social media. How are you repaying them? These are individuals who have shown that they are interested in what you have to share, so the least you can do is show up for them and provide valuable content on a regular basis. The good news is that if you do this, you’ll reap the rewards.
Engaging your audience through blogs, social media posts and emails is one of the best ways for them to know, like and trust you. Have you been sending out a newsletter sporadically? If so, it’s time to set a schedule and stick to it. If you’re writing it yourself, book a recurring time for this in your calendar. If you know that realistically you have too many important things on your plate, then it’s time to hire someone affordable to get it done every week or month. The same goes for your blogs and social media content.
Create Your Own Videos
Are you speaking to your ideal clients through videos? If you aren’t, it’s time to start. You don’t need a production team to do a Facebook Live video that has maximum impact and draws clients to you. Be yourself and speak from the heart. Show how passionate you are about your field. The camera on your phone is all you need. Just make sure your face is well lit and you are aware of the people and things in your background.
Video is one of the best tools for adding an intimate, personal touch to your marketing. You may be surprised to find that a number of people will resonate with you and want to know more about what you do.
Team Up With Other Coaches
Start seeing other coaches as allies rather than competitors. It is likely that their specialty is different from yours. Start networking with other coaches and you’ll see the possibilities are endless. connections, you can start referring clients to each other.
Whether you’ve recently started your coaching practice or you’re a seasoned pro, networking with your peers can skyrocket your income. By now, most of us have heard of the strategy of hanging out where you’ll find your target audience, such as Facebook groups, but many coaches overlook the untapped potential of collaborations with other professionals, even those in your target market who are not clients of yours.
And the path to getting results from your networking efforts does not rely on referrals only. You can discuss with fellow coaches the possibilities for cross-promotion to each other’s email lists and social media networks, sharing a custom video with their audience, doing a Facebook or Instagram live in their group, or speaking on their podcasts, webinars or masterminds.
Business coaches who know they can make a difference in the lives of their clients need to market themselves to have the opportunity to do so. If you offer high value to potential clients, they will see you as an authority in your field. Communicate your branding clearly and powerfully across all your promotional materials and you’ll stand out from the crowd. After you have cut through the noise and attracted your ideal prospect it is critical to nurture them consistently through relevant email, blog and social media content, and don’t underestimate the importance of videos. Instead of relying solely on your own marketing, network with other professionals to explore ways in which you may collaborate and with this complete suite of marketing strategies, you’ll be well on your way to success.