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Apr 04, 2022

What Everybody Ought to Know About Business Coach Marketing

Every business coach who works virtually seems to be online trying to persuade people to hire them. It’s easy to feel lost in all the noise on the Internet. You might even want to throw in the towel because you feel like you don’t have the time, money or marketing chops to even get found. Don’t despair, marketing your coaching business doesn’t need to be complicated. A few simple hacks done regularly will go a long way. Here are five marketing to-do’s that prove it is easier to have effective marketing than most business coaches might think:

Check HARO to Boost Your Visibility

Would you like to be quoted in the media? This can be a great way to build your credibility by being seen as an authority in your field. Journalists and bloggers send out requests for sources through the subscription service Help a Reporter Out (HARO). When you subscribe, you receive three emails daily and it’s easy to scan the list of topics to see if any of them are relevant to your business. If you put your expertise to good use, you may become the go-to person for a specific topic. This is a wonderful opportunity to build rapport with journalists. The icing on the cake is that often a link to your website is included at the end of the article. You just never know when some of your site visitors will be converted to paying clients.


Create Video Content 

Coaches attract the right clients for them by putting themselves out there authentically and video is one of the best ways to do that. We all understand how important the know-like-trust factor is in helping clients decide to work with us and your video content can be an important element in your client attraction formula. If speaking into a camera feels daunting, ask a friend or peer to interview you. 


Whether you decide to pre-record or do live video, there are lots of platforms that easily allow you to share your message and let prospects get to know you better. This includes your email list, by the way. If you share videos on your own YouTube channel, it also increases your chances of getting found when people use relevant keywords in Google Search. Speak on topics that will resonate with your niche and always invite viewers to comment or respond to raise your engagement level with prospective clients. A few minutes on video can bring you amazing results.


Create an Infographic


Infographics allow people to understand at a glance topics that may be layered or complex. Not only is the content easier to absorb in the form of a single image but it is also easier to remember. It’s an excellent idea to make an impact with memorable and educational content. 


The other big benefit of creating infographics is that they are very shareable. From Pinterest to Facebook and Twitter, people love to share infographics. What's more, you can embed a link with your infographic to increase traffic to your site and improve your SEO. 


Upgrade Your Email Signature

Do you build up your credibility with every email? An easy way to do this is by being intentional with your email signature. In a few minutes you can add a signature or modify your existing one to bring more leads your way. 


The first step is to check whether your email signature reinforces your brand. The second step is to include at least one way to connect with you apart from the medium of email, such as on social media. The third step is to add a promotional element that directly invites your email recipients to engage with you in some way, whether it is visiting your website or signing up to get your freebie or newsletter. Don’t be shy. Market yourself with every email.


Add a Call To Action to Your Website


One of the most common mistakes in marketing is treating your website simply as a place to share what you do. What’s the point of talking about the work you do without inviting people to take a step that brings them closer to working with you?


If you don’t have at least one Call To Action (CTA) on your website, you’re probably going to miss out on some excellent opportunities. It’s no secret that people need to be prompted to take action before they head off your site. There are several ways to encourage your site visitors to  engage with you. You can invite them to connect with you by emailing, calling or following you on social media. The best way to build a relationship with prospects is through getting them onto your email list and nurturing them there. Why not offer them a free gift like a download or an upcoming webinar in exchange for their email address? Whatever the CTA, as long as it pulls prospects into your sales funnel, you’re on the right track.


Final Thoughts

Your visibility in the media as well as your presence and expertise as conveyed on video help prospects get a feel for your authority and what it will be like to work with you. Publicity and great video content can also lead prospective clients into your world if they opt in to your freebie or newsletter when prompted to do so. Best of all, this can be done with minimal effort. Similarly, creating infographics and tweaking your email signature or website won’t take a long time but they can move you closer to growing your income. Marketing your coaching business is clearly easier than you may think.